Generally speaking, if we publish something, it's because we're genuinely interested in the subject. to bring life into the space and reflect the bang & olufsen brand, photographs of the electronic good are installed in the cavities left by where shelves once were. the space therefore exposes the walls and ceilings, leaving the surfaces in a state of mid-demolition. considering the temporary nature of the store, seki was prudent to recycle materials and minimize waste where possible. The designer’s aspirations of sustainably also extend into the design of the space itself. upon the concrete hardening, two sides of the mold were removed, leaving the remaining pieces to serve as table legs. to create the displays, four pieces of wood were first assembled into a mold, then filled with concrete. each plinth is weighed down by a block of concrete that has been cast there on site. The relatively expensive wood, called tsuga, has therefore been used by seki as both a constructive element and a furniture component. however, the designer has repurposed the material to build a number of display plinths that are specially created for the space to reflect the narrative of the construction process. the wood, which is used to form the concrete molds, would be otherwise thrown away. Seki approached the project with a keen desire to find a new use for timber that is utilized to cast concrete. taking just three months to realize, the temporary shop has been conceived around the concept of ‘minimal intervention, maximum effect’. the project, which spans over the two floors, breathes fresh life into the building before it is eventually demolished. Within a former clothing store in kyoto, japan, yusuke seki has designed a pop-up retail space for danish electronics brand bang & olufsen.
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